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Paris Hilton has one. Rob Lowe has one too.

Even Sharon Osbourne’s got one. Get your mind out of the gutter people — I’m talking about books. Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead. So why do these celebrities bother to write (or hire a ghostwriter to write) a book? I can’t answer for Paris, but Seth Godin has stated that the reason to write a book versus a blog post, ebook, or PDF is to “make change happen.” Yes, the Emperor of Content Marketing, Godin has published books for years.

Not just ebooks,. He says the reason he wrote is because, “If you want to change people, you must create enough leverage to encourage the change to happen.” A book gives you that kind of leverage. Books change lives Celebrities usually write books to “set the record straight” or explain the twisted story of their rise to stardom. They can’t do that with a magazine article or tweet. It takes more than 140 characters to explain why Paris does what she does, after all. Changing a reader’s opinion requires space — whether it’s transforming your attitude toward Paris Hilton or changing your thinking about how you do business. A tweet doesn’t often change someone’s life.

But books can and do — all the time. I’ve written my books to help people. Although my books don’t sell quite as well as Seth’s or Paris Hilton’s, I have received countless emails from readers thanking me for the information. In a small way, my books have changed people’s lives. A book is something tangible you can point to as a repository of your knowledge. Unlike a series of blog posts, a book is organized and works as a cohesive unit.

People take books more seriously than almost any other form of writing. Being a book author gives you a level of credibility like almost nothing else. Let’s face it, saying you’re a book author has a lot more cachet than saying you’re a blogger. Where’s your book?

If you’re reading Copyblogger, you’re undoubtedly a writer, or some other type of wizard of words. You’re a writer. Why haven’t you written a book? Maybe the idea is too big and scary. I’m living proof that it’s not as hard as you might think to face those fears, move forward, and get your book out into the world. Here are seven secrets Paris and Seth know that you may not know about getting a book written and published: 1.

You don’t have to accept rejection Many people never write their Great American Novel because they think someone might not like it. We writers are sensitive souls and fear of rejection is real.

The secret is. Have you ever heard of Mark Victor Hansen? He’s one of the guys who wrote Chicken Soup for the Soul — a book that has made millions of dollars and spawned countless spin-off products. Yet, that book was rejected 140 times. Mark believed in his book, refused to accept the rejections, and kept going.

Another secret is that rejection often has nothing to do with the quality of your book or your ideas. Many rejections relate to a publisher’s business decisions and have nothing to do with you or your writing at all. You can learn everything you need to know Many authors take a peek at the book-publishing business, get completely overwhelmed, and run away. It’s a lot like when you started your own business or your blog. The secret is to realize that although writing is a creative process, publishing is a business.

Publishing a book is going to require work and a bit of education on your part. For less than $100 worth of books about publishing before you get started, you can save an enormous amount of time, money and aggravation in the long run.

You have to market the book Even if an enormous New York City publishing house publishes your book, you will have to market it. A first-time author rarely gets help from the publisher. Accept that you will be on your own when it comes to marketing — a fact I’ve discovered first-hand, the hard way. When you know that you — and only you — will be responsible for marketing your book, you won’t be disappointed. The key is to. You don’t have to sell your soul to “The Man” (unless you want to) It used to be that you had to beg a Big Publishing Company to give your book idea the time of day. You needed an agent and preferably a lot of money.

And as noted, the Big Publishing Company could still reject your book on a whim. You can publish a book yourself. In the past, self-publishing was often equated to vanity publishing. (In other words, a self-published book was often considered crap.) But now that idea has been turned on its head. Some people argue that being published by a Big Company is more for “vanity” reasons than anything else. It’s certainly not because of all the great marketing support you’ll receive. You get to say, “My book was published by Big Company.” Of course, almost no one outside of New York actually cares about that.

Have you ever looked at a book to check and see which company published it? Your readers don’t care who published the book. They care whether or not the book is good.

In the past, I had a couple of books published by a big company. I started self-publishing my books because it made it possible to release books I wanted to write and make a lot more money. It’s not just me. Even Seth Godin ditched his publisher and started so he can have more control over his books. Your online presence and knowledge give you an advantage If you’re here reading Copyblogger, I bet you have a blog.

Or if you don’t, you’re thinking about starting one. Your blog is the beginning of the “author platform” every publisher requires (even if the publisher is you). Today most books — whether paper or pixels — are sold online.

All the you use to market your blog or digital products work for a book too. You can leverage what you already know. A blog also gives you a way to do market research. Chris Anderson said he wrote many parts of based on comments from his blog.

You need to spend time and money on your book As noted above,. If you opt to try and get a traditional book publishing deal, it will take time to find an agent, write a proposal, and send out queries. If you opt to publish yourself, you’ll need to pay for editorial services, ISBNs, and designers. You need to accept that these investments are part of the business of your book.

You will feel resistance at many points during the publishing process Every writer experiences some level of anxiety about putting a book “out there.” In his book, author Steven Pressfield talks about the concept of “resistance.” Often authors struggle to get a book out the door. I’ve written 12 books and worried about each one. As a bit of an introvert, I worry about putting too much of myself out there on public display or worse, being completely ignored. The secret is to know that resistance happens;.

So what’s stopping you? As a good content marketer, you’re probably churning out articles, blog posts, and ebooks. So, why not publish a real print book too? It worked out nicely for Seth and Paris, after all. There’s no reason it can’t work for you.

A book is your legacy. Why haven’t you written it yet? If you’re stuck, what stopped you?

Tell me about it in the comments. Great thoughts by Susan! One of the biggest things that stops people is that they don’t think they can do it.

Forever, publishers have been the gatekeepers who have kept the shroud of secrecy over our eyes. They told us we couldn’t do it ourselves. That it was too technical, and too hard and that only they could decide what was publishable. Sound familiar to blogging and content production in general? The revolution is happening right now as we speak. Anyone can have a book, big or small, on any topic, up on Amazon in 24 hours or less.

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You just have to believe and understand it’s very easy and very doable. I’m writing a new blog now on the changing face of the self-publishing world over. I would encourage anyone interested in writing a book in the future to stop by and learn about how the industry is changing and how you can take action on it. I love reading books, and have been reading them since I was a kid.

One of my dreams back when I was in elementary school was to write my own book about knights and dragons. But I was still a little kid, so I wrote those stories, handwritten on notebooks. Finished seven of them, actually.

None published. Those notebooks have probably been turned into recycled paper by now. In high school I still wrote about knights and dragons, but the themes were getting a little more mature, more gore and death. Still none published, obviously. And all that time I was reading other books spanning from several different genres. Yeah, I’m a nerd and a kid at heart.

Very nice post here. Thanks for the good read. I think I can relate to what you are saying Josh. I began reading quite early and always dreamt of writing. And yeah, I wrote stories in notebooks (the paper kind) but of course they never got published. My mum even tried to save them but Right now I just write adventure stories for my 1 year old with wizards and journeys and beautiful princesses all named Thea (because that’s her name 🙂 ) There is nothing as wonderful as an adult who remembers what it was like to be a kid. Really precious people and if you even do publish those Dragon and Knight stories, I bet my son would love them.

After co-authoring a book, I can certainly agree. 🙂 (WordPress All-In-One for Dummies) It’s a lot harder than people think, really.

One of the hardest things I have ever done, and the section I wrote I’m considered an expert. Should have been a walk in the park, right? 😉 Well there’s was lots I had to learn, and part of it was not the subject matter but to fine tune how to explain things to people. Most of the resistance I felt was internal. Not sure if I’d do it again – it takes a long time to get a book to print.

Now I do ebooks on similar topics (advanced WordPress usage) and I can get them out quickly and update them often. Assuming I get over the blank-page part. As a reader, I’m much more impressed with excellent new media content than excellent traditional media content (with the exception of Seth’s books those are simply on another level). I know new media makes use of a lot of what tra media has invented or discovered — not trying to discount tra, — but the fact that a single individual can create something far more compelling and helpful than an entire group from a publishing house makes me excited for the future of new media. I agree with Sonia — it comes down to the reader’s preference. Nice post, Susan!

Excellent post, like always! One thing about self publishing, though. While you might not make as much with the big guys, you’ll have their approval as a “foot in the door” for future publishing if you choose to publish elsewhere. This is one big perk to publishing with the big publishers. Also, if marketing and promoting products is not your thing, it could be pretty tough to get press for your book, while if you publish with big publishers, most of that takes care of itself.

Other than that, quality stuff! Thanks for reading Joe! I’m going to disagree with you on the “getting press” part. Unless you scream to the rafters, “I self-published” a lot of media doesn’t care.

My books are published by Logical Expressions, Inc. Which could be a micro-publisher. But as it turns out, Logical Expressions, Inc. Only publishes two authors, who also happen to own the company. If the book looks as good as a book coming from a Big Publisher, and contains quality information, probably 90% of media don’t care what company published it. The flip side of that is that if you are published with a big publisher, that doesn’t guarantee any media attention at all. They won’t promote it to the media.

The author has to do that, or it doesn’t happen. I published a historical novel after years of pitching it as I was passionate about it. I market it with all the tools I’ve learned here. I’m changing the world in a small way as I tell a story set in a Civilian Conservation Corps camp in the Pacific NW. So few know that out- of -work boys in the Great Depression did much to create, improve or expand our state and national parks, make roads, plant trees and fight fires.

And having it in book form on a library or book store shelf is a wonderful thing. One thing I think can really help people when it comes to releasing a book is being focused on the purpose you want the book to serve. I learned a shit-ton about this from Dan Kennedy. He believes some of the most enduring books like Think and Grow Rich, Psycho-Cybernetics, and How to Win Friends and Influence People are built on the back of inspiring stories and not a whole lot of meat. His argument is that it’s really tough to create the same transformation that can happen in a 3 day interactive immersion workshop or a monthly coaching program with a an awesome active forum and awesome incremental action steps, in only 200 pages. He’s written quite a few books and here’s his opinion on a couple different types of books that us professionals can write and what his experience has been with both. When Do You Write A Story SalesBook And When Do Write A Text Book?

“The Ulimate Salesletter is actually a reference book, not an advocacy book. Now one might think that this would get in the way of people buying my high end copywriting courses or paying me huge fees to write copy for them. It doesn’t get in the way because it only gives people pieces. You can come away from that book and you could write some decent headlines. And you got the structure of how a letter should look. And for the true small business buyer who would never be a client of mine anyway, they could only be a customer, where they’re the only one in their market delivering any kind of half decent marketing to their prospect, they can work out of that book by itself and actually get some value.

But the type of person who would hire me, all this book is going to do is bring them the next step closer to me because what they can do with this book isn’t good enough, but it demonstrates competence on my part. It shows them a model that’s different than what they’ve seen. But it is a reference book more than it is an advocacy book. Knowing what I know now, I probably wouldn’t have written it although it’s earned it’s keep. It has stayed on the shelf and people use it like they would a Words That Sell.

They keep it to look at the templates and the structures. It’s like Vic Schwab’s book, “How To Write A Good Advertisement” which I keep around solely for the purpose of swiping the 100 greatest headlines in there but other than that, there’s not a whole lot more you can do as a result of having that book.

It gives you a general idea that these ads are bad, and these ads are good, but exactly how to weave the magic, you don’t have it. The nice thing about reference books is that if they get some traction, they stay around forever, but they don’t create any kind of emotional bonding, emotional movement. Those books over the years have brought speaking engagements and consulting assignments where people tell me to come teach this stuff to their team but not a lot of customers. Books (filled with Think and Grow Rich type of stories) do the opposite. I hardly ever get a speaking inquiry because of them, but we get customers. EXIT STAGE LEFT DAN I hope at least one person gets some use of what I believe to be some genuine wisdom on the part of Dan here.

If you want to hear him go even deeper on this topic, you’ll definitely want to go get your hands on his Influential Writing seminar. The entire focus of the seminar revolves around figuring out the most compelling purpose your content can serve for your business. I can’t recommend it highly enough. Thank you Susan for putting this list together and giving me a reminder of what’s important to focus on when setting out to write a book! I’m a Forgetful Jones kinda guy so I need all the help I can get.

LewisI agree that deciding WHAT to write is a huge deal. Before putting words to paper, I advise people to think about the goals they have for their book. As Dan points out, his goals for the Ultimate Sales Letter were different than his No BS books, and that changed what he wrote. Thanks for sharing that perspective. I own the Ultimate Sales letter and I when I found it, I was surprised at the level of “how to” information, which was different than other stuff I’d seen from him. Now I know why 😉. says.

One of my favorite advocacy books of his is, “My Unfinished Business” which is a series of autobiographical essays that he wrote that deliver business and life lessons that’ve shaped who he’s become. This is hands down my favorite book and I believe anyone who has reached the level of being a guru to an audience would be served well to study how Dan opens himself up to his crowd in this book, going so far to talk about the time he was on the edge of committing suicide. Dan won a customer for life with that book, those disclosures, and I think most small business owners selling information or products can do the same when they artfully let people into their world. But most won’t because they don’t realize that more unique you think something is (feelings especially), the more universal it is. I’m so happy to see that you know see why the books were different and hope it serves to bring you jillions of dollars in the future.

I read this post with much interest. I write non-fiction about insurance. After 24 years, it is what I know. I have already published a couple of e-books on insurance matters for Baby Boomers. I am currently working on a third one. I hope to get a couple more topics done next year so that I can combine all of them into one big reference manual.

When I do, I will consider publishing them as a “dead tree” book but when I look at the expense associated with it, I am more inclined to stick to electronic publishing methods for now. I did, however, want to let you know that I am one of the nerds who do check out who the publisher is for a book. Some publishing houses cater more to my tastes than others. If you are contemplating going the traditional route than you should pay attention to who is publishing what. For some markets it makes a difference. For example, I was talking to a lawyer the other day.

For him, having his book published by the Bar Association was a huge deal. It matters for that crowd. For many, many markets it doesn’t however. The expense can be mitigated to some degree by being smart about hiring freelancers and publishing the book through your own company (vs. “package deals” from subsidy presses, which is almost never a good idea, as I mentioned elsewhere). I have written four books – romance (genre) and when Create Space and Kindle – did all the things that a ‘self-publishing’ company did for me – I took Adobe Photoshop courses – designed my own covers, learned to format it right (Create Space lets you know if you have or haven’t and offers services if you can’t) and I got help from a company called BookNookBiz for formatting into Kindle.

Now for under $1,000 my books are available on Amazon – (Print on demand) or Kindle) and for a one-time fee of $39.00 they are listed in other e-stores as well. The cost is minimal and unlike Self Publishing Companies the percentages they take are much more reasonable A few years ago I published one through Authorhouse – and don’t nothing on the marketing end – they leave me a whopping under a $1.00 per book for a $18.00 book (such a high price for genre). All they want me to do is ‘buy’ the books – and then sell them myselves. I paid them thousands of dollars and have gained nothing in return. Now I can self-publish without paying so much and don’t need a pile of ‘paid for’ books to sell.

Now I just need to learn ‘marketing’ – and I am getting lots of free help to learn this. That’s great. You could try Kindle publishing first. See if you can get some traction there, since it’s basically free. Then if your audience wants it, move into print once you have the funds for it. Also I advocate.true.

self-publishing where you hire freelancers and purchase your own ISBNs (as opposed to subsidy/vanity publishing with self-publishing “packages” from companies like iUniverse or AuthorHouse). Subsidy publishing is rarely a good idea if you want to make any money or gain credibility from your book.

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My experience echoes a couple of your points. First, when I was trying to figure out whether to go with a publisher or the self-publishing route, several people who had books published told me to self-publish. One said his customers don’t care who or how his book was published.

Another said the process just takes a ridiculously long time — a year and a half or more. I ended up going with a small, niche publisher and my one major argument in favor of that course is having a tough editor to work over your manuscript. Even if you feel you’re a very good writer. It helped improve my book immensely. So, as you said, even if you decide to self-publish, hire a good editor. Especially if you plan on charging people for the book.

Finally, my experience has been the opposite of what others have found. Instead of turning blog posts into a book, I’m using material from the book to create blog posts, as well as bylined articles and presentations. It’s a great platform and business builder. Hey Susan Thank you for an inspirational piece.

Lots of great ideas there, particularly regarding the thought leadership aspect of publishing. If you want to establish yourself as the ‘go to’ person in your field, you cannot beat the power and cachet of a book. Strange as it may seem, there are huge numbers of businesses who still don’t get the whole social media and blogging ‘thang’ and have never even heard of Copyblogger (it’s a crying shame, I know).

At a recent networking gig, I had the pleasure of meeting one of those old-school dinosaurs who barked “Social Media? Load of ol’ rubbish!” But pinned back his ears earnestly as I rolled out the facts and figures. Despite nodding his head enthusiastically during the exchange, he was never going to run back home and do a search on the topic. For him, there were no authority figures online that would deliver his information in the way he wants it. As we all know, no authority means no trust. And no trust means no business. Thankfully, my publisher agreed to part with some dead tree cash to create a dead tree book that helps dead wood floaters dip their toe in the blogging waters.

It goes without saying that Copyblogger and the team will get lauded to the heavens. This means that 1000s of offline readers will navigate directly to the site after they’ve been primed through a medium they understand. Consequently, you can argue that offline books are amplifiers for online authority. Cheers, Fin 🙂.

says. Hi Finthanks for reading! All I can say is, “yup.” What you said. I totally agree 😉 Here’s something a lot of people don’t think about related to what you said here “offline books are amplifiers for online authority.” Amazon is one of the highest authority sites online. I have incoming links from Amazon.com, BN.com, Powells and dozens of other large book sites. My offline books help my online findability in a huge way and have led to publicity and business opportunities that I never EVER got when I just sold ebooks way back when.

I have written a book titled “Mother’s Dream,” an 18-chapter memoir about my childhood in the Philippines, my work at the former U.S. Naval Base, Subic Bay, and my family’s experience as immigrants in San Diego, California, including an account of how we’re managing in this environment of economic uncertainty. I also wrote about my father, a Bataan Death March survivor, and my parents’ experience during the American liberation of the Philippines during World War II. Although I completed my manuscript in 2009, I’m still vacillating between traditional publishing and self-publishing.

My manuscript was accepted a couple of years ago by a self-publishing company which sent me a letter stating my book deserved to be published or something to that effect. It offered royalties but no advance. I have yet to submit my manuscript to a traditional company, hoping to get a “better deal.” I have in mind two companies in Los Angeles.

I think I’ve been procrastinating for fear of rejection. Please advise. Thank you in advance.

Most “self-publishing companies” don’t “accept” manuscripts. They take anything. That’s one difference between a self-publishing company (aka subsidy press) and traditional publishing. If they say you get “royalties” but you don’t get an advance, it’s a subsidy. Unless you only want to publish a few copies for friends and family, a subsidy is not a good idea. You won’t make any money and many people who go that route regret it.

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Traditional publishers pay an advance. If you opt for that, get a copy of Writer’s Digest Writers Market (which you can find at most libraries and also online at WritersMarket.com).

Find presses that are publishing memoir and learn what their submission guidelines are. Many traditional publishers will only accept submissions from agents. So you may need to research agents who specialize in memoir as well. With true self-publishing (i.e., not through a subsidy press), YOU set up your own publishing company, which means you purchase a block of ISBNs from Bowker and you are responsible for getting the manuscript edited and turned into a book. The goal is to make it look as good as books coming out of traditional publishing houses.

I talk about all this in many articles on my Web site. (check the Publishing Options and Self-Publishing, categories). An excellent answer Susan. I put out thousands of dollars on self-publishing companies with promises galore. They never did anything – and were charging $18.00 on Amazon for a genre book (romance) – and giving me under a dollar in so called royalties.

Then they want to charge On the opposite side – I recommend Create Space which will give you the same options (available on Amazon – print on demand so it doesn’t cost the author so much – and they take much less in fees than a self-publishing company) at a very reasonable cost (if you can’t format a book yourself – they offer services for a few hundred dollars). Good Luck Daisy. Thank you for the inspiring post. I am a mom of two little ladies who are currently learning to read.

I’d love to create a book that parents and children can both enjoy and read together. I’ve started playing with my digital marketing skills this fall; I created a personal children’s educational blog. I’ve been thinking about eBooks and project based content, but I have this urge to do something more creative. A friend of mine showed this on Amazon: I am excited to look through it. Thank you for the virtual push. PS: I cannot tell you how much I appreciate the tips and advice provided here. Thank you for all you (and the other members) do.

Digital magazines are one of Tribe’s favorite channels. We often recommend them for our clients, either instead of or to complement printed magazines. While print has its obvious advantage of not requiring a screen, a digital publication allows for a rich and curated user experience that can be accessed from just about anywhere at any time, assuming your battery is charged. We also practice what we preach. We’ve recently reviewed several options for refreshing the way we provide digital versions of our internal communications magazine, the Tribe Report, on the Tribe. After considering Adobe Digital Publishing Suite, FlippingBook, and ZMags (just to name a few), we decided on.

Joomag is an extremely cost efficient program compared to other software. Most competitors come with costly licensing fees.

It’s also very user friendly with a non-technical editing interface. All you need is a pdf of your publication. You don’t need any design background or past experience to use the software. Although, it can help and they do offer magazine templates and an online editor which give you the option of creating a magazine entirely with Joomag.

There are many other benefits, like robust analytic reporting. You can also take advantage of charging subscription prices, adding music and galleries, white labeling, and more. Our favorite perk is the ability to embed videos anywhere in the magazine that autoplay when the page is turned. Joomag publications can also be embedded on a website, allowing readers to browse its content without having to change webpages.

To view the published Joomag of the most recent Tribe report, follow this. Interested in publishing your own digital internal magazine?